Experts Discuss how Millennials Consume Content, Shop Differently
Reaching millennial consumers is a key focus for marketers in the auto industry, and was a key topic during presentations and panel discussions at the October J.D. Power Automotive Marketing Roundtable...
View ArticleMillennials Consume Content and Shop Differently
Millennials consume content and shop in different ways from other generations and these Gen Y consumers are having a profound influence on the shopping behaviors of Gen X and Boomer buyers. Today’s...
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